Music Channel - MTV Dance

MTV Dance

Mtv dance is part of Mtv Networks Europe which is one section out of the network of the different Mtv music channels its sister channels being Mtv Base, Mtv Hits, and Mtv Rocks
The visual imagery you see on this music channel is a good range very bright colours, and young people that are having a good time partying/performing. However we see a lot of dance music so there are a lot of concept videos of people having a good time and partying and enjoying themselves.
This is the current logo for Mtv Dance as it is part of the Mtv Networks Europe group it has the same logo as everyone else the top white half however the sister channels have the lower half relevant to their name and have a different colour this one being dance with the colour purple. The simplicity of the black and white top half shows that is very simple and open to everyone because black and white are neutral colours however the colour purple brings the creative side to things and keeps things bright and colourful which grabs the attention of the audience.

Mtv Dance has not got any main presenters presenting any shows however there are three presenters giving the audience news updates these are Laura Whitmore, Rickie Haywood Williams and Melvin Odoom. Mtv Digs is presented by these three hosts where gossip is shared with the audience, banter between the presenters and appearances from celebrities.
The visual imagery on Mtv Dance which is likely to expect is voyeurism with dance routines and mostly concept videos with people partying and having a good time. The visual imagery is dominated by females because this is what attracts the male gender to the channel and also the female gender because they want to aspire to the females on TV.