Music video analysis - Michael Jackson - Dirty Diana

http://www.youtube.com/watch?v=4aPy8Z0c5y0&feature=related

Style and length of editing was straight cuts to show the star but at different angles so it didn’t get boring and the audience and they could have different takes on the star and the band. There also were a few jump cuts to show the supposed Diana who the star is singing about and it goes in slow motion to make the audience think who is that is that who the star is singing about and make the audience want to know who it is to watch the music video further and with interest, there was number of props in the video like guitars microphones lights cars all things associated with a rock star showing that the star has this lifestyle also the costume and make up have extreme hair styles that are really different and stands out and the colour is black to be unique from the rest this is a generic convention of a rock artist/band with black leather clothes which the band members have however the main star does not have extreme hair that is different and black and black leather jackets showing that he is not a rock artist just doing a one off rock song. The locations there are only two of the artist on stage live in a concert showing the good life of superstardom on concert with the crowd loving the artist. There was also a couple of long shots and medium shots showing the crowd worshiping the artist making others want to like the artist but predominantly most of the shot were on the artist mainly consisting of close ups to put the main focus on the star so everybody knows and remembers the star for the most recognition although when the guitarist has a solo the a long shot is on the guitarist showing that he has a part to play in the video. There are dark colours in this video mainly black which is the colour associated with rock music showing that it is a rock song/video. the lights are on the star always to show that he is the main event the main attraction he is the star and all the attention should be on him the lights are very powerful and are staging lights for a stage so this helps create the effect because this is the ideal location to show all the attention is on one person on a stage with the stage lights shining down on you.

Music video Analysis - Taylor Swift - Love story

http://www.youtube.com/watch?v=8xg3vE8Ie_E

The style and length of editing straight cuts and quick to show the interaction between the two characters or one watching the other. There are a few jump cuts to show that it is a different scene and to continue the narrative of the music video. It’s a romance story between the boy and girl it’s a typical boy/girl next door storyline and they like each other so the content is full of young people with hormones and emotions for the opposite sex also it is very much school/ college orientated. The costumes are young colourful in fashion and mainstream clothing jeans t-shirt also at the prom its ball gowns and suits a common thing its very much mainstream and not too over the top. There was 4 locations, her bedroom, on the street, on a football pitch and in a prom hall these where to help the video present a story to the audience but it went well with the lyrics because it’s a schoolgirl crush which can be related to this is why she done it in what would be a school life where school children would see the people they have a crush on this is done purely so people can relate to it and win popularity because the audience think there just like her. There are a lot of close ups of the face to show that the two main characters desire each other and shot reverse shots to show dialogue between them the close ups show the girls features and makes the audience attracted or want to be/look like her. There are three characters the two main ones are the boy and girl that like each other and the third is the boy’s girlfriend. The whole video is well lit never dark giving the effect that it is light hearted and that there is good and no bad no dark feelings it’s all positive. There are lots of different colours all together there is no particular colour it’s all fused sometimes there are multicoloured things which shows the youthful/artistic side. Also she wears a white dress to show calmness and purity while the other girl wears a red dress which shows anger and danger this was used well to show who the boy should choose in the end the girl with the white dress the star.

Kate Nash video analysis - Pumkin soup

Star development

Kate Nash was brought up in North West London and was interested in music from an early age. She learned how to play the piano and the guitar. She was interested in performing arts and went for an audition until she had an accident and could not attend she was stuck indoors so her mother bought a guitar and Kate Nash improved her song writing , made new songs, finished other ones off and booked gigs in her local town pub to show her talents.
Kate Nash first got recognized by uploading her music on to blogging site MySpace where she had many fans that would log in and listen to her music she then picked up a manager then she found producers for her first album there was a limited amount of copies exactly 1000 but due to demand another 1000 were sold this album was only available on vinyl. One song on this album was released and received on mtv2 airplay. A year later she signed to fiction records and was touted by the media as one of the worst albums it was received with mixed feelings but ended up being number 1 in the charts the song that helped this was foundations a number 1. Late she performed in many festivals heightening her popularity and image even further from her number one single and album, and also made a appearances on TV in 2007. By the end of the year she released some more singles off her album pumpkin soup and merry happy these were met with a mixed reception again but made the top 40 chart. Since late 2007 Kate Nash has been out of the headlines and news she has been going quietly about her business but there is talk of her new album she says she is being influenced by a number of artist and her new album may feature a more punk orientated sound this is all the media and the public have to look forward to from Kate Nash it is expected in 2010.

Lyric Analysis

Foundations
Kate Nash lyrics in foundations are used to relate to the audience and this will help build up a relationship between the artist and the audience. Also I believe Kate Nash goes along with Richard dyers theory because even though she is a big star in the spotlight her lyrics are refreshingly ordinary and this again helps the audience build up a relationship with Kate Nash because they think Kate Nash is one of them a regular working class girl one example that showed this was ‘’ then u will call me a bitch then everyone will be embarrassed and I won’t give a sh*t. The normal class can relate to this because they argue with their partners and because it is in a cockney voice and there are swear words in it shows it would even be the lower working class that have lower standards to the higher class that would not sound or use this type of language this is why so many of the public liked this song because it united the star and the audience not distanced them. It also shows us that she is very open about her emotions and life with the audience she is showing what she is like she s using her life experiences and putting them into her lyrics and music.
Thursday night, everything's fine, except you've got that look in your eye
when I'm tellin' a story and you find it boring,
you're thinking of something to say.
You'll go along with it then drop it and humiliate me in front of our friends.

Then I'll use that voice that you find annoyin' and say something like
"yeah, intelligent input, darlin', why don't you just have another beer then?"

Then you'll call me a bitch
and everyone we're with will be embarrassed,
and I wont give a shit.

My fingertips are holding onto the cracks in our foundation,
and I know that I should let go,
but I can't.
And every time we fight I know it's not right,
every time that you're upset and I smile.
I know I should forget, but I can't.

You said I must eat so many lemons
'cause I am so bitter.
I said
"I'd rather be with your friends mate 'cause they are much fitter."

Yes, it was childish and you got aggressive,
and I must admit that I was a bit scared,
but it gives me thrills to wind you up.

My fingertips are holding on to the cracks in our foundation,
and I know that I should let go,
but I can't.
And every time we fight I know it's not right,
every time that you're upset and I smile.
I know I should forget, but I can't.

Your face is pasty 'cause you've gone and got so wasted, what a surprise.
Don't want to look at your face 'cause it's makin' me sick.
You've gone and got sick on my trainers,
I only got these yesterday.
Oh, my gosh, I cannot be bothered with this.

Well, I'll leave you there 'till the mornin',
and I purposely wont turn the heating on
and dear God, I hope I'm not stuck with this one.

My fingertips are holding onto the cracks in our foundation,
and I know that I should let go,
but I can't.
And every time we fight I know it's not right,
every time that you're upset and I smile.
I know I should forget, but I can't.

And every time we fight I know it's not right,
every time that you're upset and I smile.
I know I should forget, but I can't.

The nicest thing
In this song is it targeted at females because it has a lot of emotion in the words and what is said and this is generally and stereotypically associated with females rather than male but we know it is targeted at females to share the same emotion or viewpoint is because of the lyric ‘’ I wish I was your favourite girl I wish you thought i was the reason you are in the world’’ the lyrics are spoken to a boy and girls can relate to this. The age group that would really understand where she is coming from is 14-26 because that is where girls are most active in relationships and because this is the case this has to be the age group again it shows that Kate Nash puts her own life and own experiences into her music she shares things with her audience this is why she is so popular.
All I know is that you're so nice,
You're the nicest thing I've seen.
I wish that we could give it a go,
See if we could be something.

I wish I was your favourite girl,
I wish you thought I was the reason you are in the world.
I wish my smile was your favourite kind of smile,
I wish the way I dressed was your favourite kind of style.

I wish you couldn't figure me out,
But you always wanna know what I was about.
I wish you'd hold my hand when I was upset,
I wish you'd never forget the look on my face when we first met.

I wish you had a favourite beauty spot that you loved secretly,
'Cos it was on a hidden bit that nobody else could see.
Basically, I wish that you loved me,
I wish that you needed me,
I wish that you knew when I said two sugars, actually I meant three.

I wish that without me your heart would break,
Yeah, I wish that without me you'd be spending the rest of your nights awake.
I wish that without me you couldn't eat,
Yeah, I wish I was the last thing on your mind before you went to sleep.

But, all i know is that you're the nicest thing I've ever seen;
And I wish that we could see if we could be something
Yeah, I wish we could see if we could be something

Reseach into artist - subcultures values and beliefs

The term "indie" traditionally refers to independent art -- music, film, literature or anything that fits under the broad banner of culture -- created outside of the mainstream and without corporate financing.
In music, for example, the term refers to music produced and funded by any band or label not affiliated with the four or five major corporate labels like Sony or Epic. The same holds true generally for the music and film industry.
Kate Nash is part of the indie sub-culture it is a sub-culture because it is not part of the mainstream like RnB or Pop however it is growing in popularity however it is considered mainstream within youths because how popular it has got with youths. The values and beliefs of the sub-culture indie is that it is superior to be different and not follow the mainstream, also the do it yourself theme because it is more appreciated, and shows authenticity and originality. The indie culture value things than are done independently and by artist and see it as a piece of art also peculiar things that contest against the mainstream.
Some believe the indie culture has evolved from the hippie culture because of the similar values, beliefs, ideologies and traits in the 1960’s.

Target Audience

Kate Nash's target audience would consist of
• female
• 16 – 24
• English spoken language preferably Londoners
• People who want to be different
• Independent people away from the mainstream
• Emotional people

Kate Nash’s target audience are Londoners preferably cockney from the way she uses her accent in her songs she doesn’t hide the fact that she is a Londoner. They are also the working class with a half finished burger in a box just laying in her house on the table in her foundations video but also the people in relationships that are social because she talks about friends gathering and alcohol. The age of her target audience is around 16 – 24 because she talks about love and romance also alcohol and she also swears her language is sometimes inappropriate for anyone let alone kids. Her target audience’s ideology is that she is they just want to be happy in life and express their feelings without holding them back and they are also bright and quirky just like the colours in Kate Nash’s videos. This is the image they are attracted to because it shows they are not the same as everybody else they want to be bright and stand out and be different also she is very realistic in her music she does not glitter things up she explains things how they really are the bare truth no matter how rude it is her these are the people who have the same mind set who are her target audience and have an interest in her music however the majority are more females because she sings from a female perspective and she sings about emotions and feelings and love and females relate to this more than males.